131114 PUBLIC RELATIONS MANAGER

131114 PUBLIC RELATIONS MANAGER

Occupation Overview:

Public Relations Manager belongs to the occupation unit group of 1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS and is a Skill Level 1 occupation in Australia. In other words, a Sales and Marketing Manager must have a level of skill commensurate with a bachelor degree or higher qualification (ANZSCO Skill Level 1).

Key Tasks:

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Alternative Titles:

  • Communications Manager
  • Corporate Affairs Manager
  • Corporate Relations Manager
  • PR Manager
  • Public Affairs Manager

Specialisations:

  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager

Skills Assessment Authority:

The Institute of Managers and Leaders (IML) is an approved assessing authority for individuals seeking to apply as senior-level managers within the Australia and New Zealand.

UNIT GROUP 1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification (ANZSCO Skill Level 1).

Tasks Include:

  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty.
  • directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible.
  • directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’.
  • directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public.

Occupations:

131112 Sales and Marketing Manager
131113 Advertising Manager
131114 Public Relations Manager

Australian Visa Options for 131114 PUBLIC RELATIONS MANAGER

This occupation has access to the following Australian immigration programs:

If you are interested in understanding more about migrating to Australia and the prospect of working and living in Australia, please book a consultation with Ausdirect Migration today and our immigration experts will guide you along the journey.

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